What are Media Buys
Media buys refer to buying advertising space from a company offering a form of media entertainment or information to an audience. The advertiser buys a unit of time on a cable television or radio station. The advertiser might also buy ad space on a website or in a daily newspaper. The individuals buying media time or print space take into consideration a number of factors, including the demographics of the audience for a particular media property, the time slot, the duration, and the longevity of their campaign.